What was happening
The agency ranked acceptably in classic search and was invisible in the place its buyers had actually moved to. Prospects were arriving having already been given a shortlist by a chatbot, and the agency was not on it. Nobody internally could say why, because the usual SEO dashboard said everything was fine.
What we did.
- 01
Rebuilt the content architecture around the descriptive questions buyers ask a model, not the keywords they used to type.
- 02
Restructured pages so the facts a model needs are explicit and extractable: named services, named sectors, named outcomes, stated prices where they existed.
- 03
Ran an industry-by-service page programme at scale rather than publishing a handful of long essays.
- 04
Kept classic search discipline in place, because backlinks and crawlability still feed the same signal.
AI citations a month, over three months
982 to 5,036
Where it landed
- Monthly AI citations grew from 982 to 5,036 between June and August 2026.
- Inbound conversations began starting from the model's summary rather than from a cold pitch.
What we are not claiming
Citation counts are a visibility measure, not revenue. We are not claiming a revenue number here because we cannot attribute one cleanly.